My first visit to a mall

Hello everyone once again,

Recently I was working for my BMS project which was on “MALL CULTURE IN INDIA” or rather “THE REVOLUTION OF MALLS IN INDIA”, which reminded me of my first visit to a mall which was the Inorbit mall in Malad.

About 6 to 7 years back as I passed by the Goregaon-Malad link road, I looked out of the cab window and saw on both sides, buildings, some constructed, some still to be built.
A large structure was seemingly under construction. I saw trees, lots of them, indeed lots of them were there. I passed by that road again after some years but there was a huge change in the scenario.
This time I saw something different or was my vision blurred?

Indeed, my vision had been blurred by the glitter and glitz of extravagant flamboyance of a great shopping mall.

What I saw was a huge shopping mall known as InOrbit and inside the mall I could see its vast expanse. I could see exodus of frantic purchasers, ripping away purse strings to live the life of their dreams. To tell the truth, I ran out of the place as soon as I could, for fear of being lost in the humungous crowd.


Eventually I did go back, to be mesmerised by the abundance fancy of the mall.

Since then I have been to several malls, with friends, and with family. I have seen food courts, game complexes, boutiques, bars, fast food joints, jewellery stores, supermarkets, and much more. I have been to malls at all times of the day, during different times of the year. There was but one commonality.
At each of these places, at each of these times, I saw exodus of people, relishing the pleasures of a newly acquired lifestyle. But most importantly, I saw malls having become an indispensable and inseparable part of our lifestyle!

In the past few years, the number of malls in the western suburbs has increased dramatically. From the large ones like the Inorbit , or the Citi Mall, to the not-so-large ones as the Raghuleela and the Milan, each of these malls boasting of the swarms of people they cater to.

There is but one thing undoubtedly commendable about malls. It is their incredulous quality control. Malls today have become a parameter of quality control.
Inside their premises, everything from the people that flock these malls, to the shops inside, the food, the water, the floor, we walk on and even the air inside the mall is strictly regulated to perfection. It is the perfect recipe for artificial rejuvenation. As I walked through the irritatingly frictionless floors of these malls, there have been times when I have heard people expressing their desire of staying in the mall for longer, or maybe even living in it.

Talking about living in malls, I must mention Adriana Yoto, (research graduate from the India China institute) of The One fame. She with her friend Mike and six other colleagues made this dream come true, as they built a 750 sq foot house, exclusively for themselves, within the dead and invisible spaces of the mall, in Providence, Boston. According to her “Hyper conformity, forms the critique of the mall.”

As I stood in front of the Louis Vuitton, I saw a starving blonde, flaunting away, one of their luxurious shades. I remembered, what some one told me once - “Malls are blondes in the brawl for promoting brands….”


Regards,
Swapnil Jadhav

Greetings!!! and welcome to my first blog

Hello Everyone,

My name is Swapnil Jadhav.
Recently I have been wondering what should I write in my first blog post; What should my first post be about? That first post is terribly important, because it sets the tone for the blog, not just for the readers, but for the writer as well.

From the reader's point of view, I would be covering four areas in my first blog post:
1 - Who am I?
2 - Why am I blogging?
3 - What will I be blogging about?
4 - How You can leave feedback?

1 - Who am I?
My name is Swapnil Jadhav.I am a student doing my BMS(Bachelor of Management Studies from Mumbai University) from Patkar College,Goregaon (W) along with BCA(Bachelor of Computer Applications from Tilak Maharashtra University) and I am in the last year of both of my degrees.

I have learned(in BCA) and like to do programming in C,C++,Java,SQL,Visual Basic.

But I am more interested in Management related subjects like Finance, Marketing, etc.

Other areas that interest me a lot are creativity(of all types such as writing poems,one liners, short scripts)

2 - Why am I blogging?
I am blogging because I have started believing that there are many things in one's life that could be shared with others so they can learn good from that.In my life till now I have learned many things which I would like to share with all of you.


3 - What will I be blogging about?
Well I am involved in multiple activities like programming and developing applications,making videos,learning something or the other about computers on the internet everyday,I have some knowledge of movie making in both acting and direction and developing my skills in story writing.
So I will be blogging or discussing rather, about all the above activities I have just mentioned.

And also I would be posting some events and experiences in my career and personal life which I think would be beneficial to other people in their career and life.


4 - How You can leave feedback?
YES You all can be involved. You can leave comments. I do encourage comments. You can email me at swapnil.neal143@gmail.com. Any feedback would be appreciated.